Video introductions are fast becoming a non-negotiable part of winning projects. More clients now expect a short video intro, like one made with Loom, because it quickly builds trust and showcases your personality in ways text proposals can't.

Clients are busy. A well-made video allows them to quickly assess your communication style, professionalism, and genuine interest in their project. It humanizes your profile, making you more memorable than a wall of text. It also demonstrates your tech fluency, which is a big plus for many remote roles.

Here's how to create a video intro that helps you stand out:

Keep it brief and focused: Aim for 60-90 seconds. Don't ramble. Get straight to the point.
Personalize it: Address the client by name and specifically mention something unique about their project. Show you've read their job post carefully.
Solve their problem: Instead of just listing your skills, explain how you'll use those skills to solve their specific challenge or achieve their goal. Focus on the value you bring.
Mind your setup: Ensure good lighting (natural light is best), clear audio (use headphones with a mic if possible), and a tidy, professional background. Look directly at the camera to make eye contact.
Practice, don't script: Know your key points but deliver them naturally. You want to sound authentic, not rehearsed. A warm, confident tone makes a huge difference.

Submitting a video intro shows initiative and makes a strong first impression. It's a simple, powerful way to differentiate yourself and connect with potential clients on a deeper level.